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The core function of a product designer's work is obvious: to design great products. However, this work can’t be done in isolation. User testing is extremely important. User testing, and more specifically, usability testing, helps designers and product teams evaluate what real people think and feel about the products that they’re in the process of creating.
The idea behind usability testing is simple. Get a bunch of people together, in person or virtually, monitored or unmonitored, and set them a bunch of tasks relating to your product, then observe their behavior and ask them questions about how it went. A lot of the work is in the planning. It is very important to identify what you want to learn before any type of user testing as well as what a successful test will look like. Once all of the planning is done, the actual testing should be relatively simple, especially if you use an online user testing tool, which is more and more becoming standard practice. If testing is in person, the number one thing to remember is to stall neutral. You don’t want your words or actions to skew the results and make the testing unscientific.
Once you are finished with your user testing, it is time for arguably the most important part of the process: distilling down the findings into insights and trends and presenting this back to your time. This information should then be used to improve the design before going into another round of testing. That is another important thing to note—testing should not be a one-time thing. It should be iterative in nature and happen at multiple points in the design process, both formally (such as monitored user testing with potential users) and informally ('hallway' testing with people from your company).
Here is a breakdown of the sections in this video:
0:00 — Introduction
1:14 — Definition of user testing and usability testing
3:07 — Goals and benefits
5:44 — Types of usability testing
7:56 — How to do usability testing
13:06 — Usability testing do’s and don’ts
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