Gaming Matters to Marketers | Did you know that average annual brand spend on gaming has increased 5X in 2 years and 86% of senior marketers now have "some or high interest" in investing in gaming? We reveal the results of the exclusive WFA/2CV Gaming Demystified survey into marketers and gaming followed by a panel discussion from the front line.
Featuring:
James Redden, Managing Director, 2CV
Anthea Chee, Senior Vice President, Sportfive (VIRTUAL SPEAKER)
Xinyi Zheng, Senior Manager, Mindshare
Charlotte McEleny, Publisher, APAC, The Drum
Ranji David, APAC Director - Marketing Services, WFA
Gaming Matters brought the Music, Sports and Marketing industries together with the Gaming community over two days LIVE in person and online from Suntec in Singapore. Get more info at www.allthatmatters.asia #Matters21
Gaming Matters 2021 is brought to you by Branded in partnership with Twitch.
Thank you to our partners: Twitch, Audio Network, Riot Games, Singtel, Sportfive, Unearthed Productions, BudComms, NME, World Federation of Advertisers (WFA) and Singapore Tourism Board.
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Website: www.allthatmatters.asia
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