In this livestream brought to you by Business of Marketing and Decode Strategy Labs, Dan White, the author of The Soft Skills Book, will explain a series of frameworks from the book designed to help you become more effective and valued at work. These are frameworks that everyone should be familiar with whether they’re
Just starting their career or have been working in business for decades. He will share his famous ‘framework illustrations’, explain their importance and also talk through what one needs to keep in mind while applying them. The presentation will be made available for download for free after the event on the Decode Strategy website.
ABOUT DAN WHITE:
Dan White is a business innovator. His ideas, frameworks and visualizations have influenced generations of marketers and are built into the world’s leading brand measurement, media evaluation and copy-testing systems. In a career spanning three decades, Dan’s responsibilities have included leading business units, developing client accounts, marketing, internal communications, coaching & training. As Head of Expertise for insights, Kantar UK, Dan turned his attention to the next generation of business professionals, helping them develop the new capabilities needed in the rapidly evolving business environment. This unique blend of expertise ensures that every piece of advice offered in The Soft Skills Book is based on robust evidence and a wealth of practical experience.
DAN’S BOOKS:
Creating business frameworks and visualising them has been a lifelong passion for Dan, resulting in The Smart Marketing Book (https://lnkd.in/dR7HyCZ) and The Soft Skills Book (https://lnkd.in/dSa8tzs). You can see many examples of his work on his website (https://www.smartmarketing.me/)
ABOUT BUSINESS OF MARKETING & DECODE STRATEGY:
Business of Marketing is the free online platform for Decode Strategy Labs’ vision to provide free, easily-accessible and high-quality knowledge for marketers; which is increasingly difficult to find through the clutter of 'digital marketing' related content.
Decode Strategy Labs also provides the Strategic Marketing Course available for purchase online at: https://www.decodestrategy.com/academy
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QUESTIONS?
If there are any specific questions around this topic that you wish Dan to cover during his session, do send them over to us as hello@decodestrategy.com
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